Highlights
- Entrepreneur in the automotive industry, with proven expertise in the ecological transition.
- Founder of Jool and Roadstr, two innovative projects leading their respective fields.
- Strong background in automotive digital marketing, having worked with iconic brands such as Renault and Dacia.
Experience
Thomas Ceccaldi is a recognised expert in the automotive industry, combining entrepreneurship with environmental commitment. In 2024 he co-founded Jool, the first service dedicated to electric car rental, with a mission to reduce the carbon footprint of personal transport.
Before that, he created and ran Roadstr, a premium peer-to-peer car-sharing marketplace in France, which he grew from zero to a seven-figure revenue and broke even before fully turning to projects with environmental impact.
His career has been marked by senior roles in automotive digital marketing. At Marcel and Buzzman, he worked on landmark campaigns for Renault, Dacia, Orange and Sosh, contributing to their visibility and online engagement.
Education
- Software engineering bootcamp, Le Wagon (2014)
- Master's Degree, IÉSEG School of Management (2001-2007). Final thesis: "Taking the environment into account when buying a new car: myth or reality?"
- Exchange semester, Copenhagen Business School (2006)
- Exchange programme, Tecnológico de Monterrey (2003-2004)
Philosophy & interests
Thomas approaches every project with a strategic vision and a deep commitment to sustainable development. He creates content and solutions aligned with these values, while remaining passionate about cars, cycling, travel and shared moments with family.
Latest articles
Self-driving cars in 2026
Tesla has just submitted its homologation file in the Netherlands. A snapshot of where self-driving stands in 2026 across France and Europe.
Going abroad: what should I do with my car?
Moving abroad? Discover what to do with your car: keep it, sell it, or entrust it to a trusted partner to make it pay for itself.
Carbon footprint: can we divide car emissions in France by six?
The short answer: yes. At Jool we're convinced it's the right path. Here's why.
Off to Auvergne
Village life in one of the most beautiful corners of France.
Off to Ghent
A getaway to one of Belgium's most underrated little cities.
Off to the Maison Sauvage
A quiet house tucked away in the forest. Perfect with family or friends.
Off to la Manche
A weekend around Granville (a.k.a. the Monaco of the North).
Off to live the château life 🏰
A medieval-style fortress being built today using period techniques and materials. A weekend idea for a timeless getaway.
Off to Alpe d'Huez
Spend a week coliving in the mountains with freelancers and entrepreneurs.
Off to Alsace
A getaway to explore Alsace — its food, the crest road, its charming villages.
Off to Le Gâtinais
A charming countryside house under an hour from Paris. An address we almost didn't want to share.
Off to Le Perche
It's like a countryside house, but better. A thousand times better.
Off to the Moulin de Bellequeue
A turnkey getaway idea 2 hours from Paris.
Paim-pol, Paim-pol 🌊
Spend a week recharging in the bay of Saint-Brieuc, next to Paimpol.